Ghala: Sarufi-like Commerce Ready

With social platforms being the major Go-To sales platforms for many businesses around Tanzania and other areas around the globe, business owners sometimes find it difficult to manage some of customer interactions leading to loss of potential sales. Why not adapt the automation on same platforms that sellers are already comfortable with, mostly WhatsApp.

That lead to development of Sarufi to automate customer interaction chatbots.  As the famous quote goesIf you can’t beat them, join them, Sarufi made possible to join the platforms[social platforms]  in enhancing customer engagement via chatbot.

Sarufi being developer centric, most business people found it a bit of heavy lifting task to get something scratched super quickly and integrated. With the increase of users building commerce experience via Sarufi Chatbots, the Sarufi-like commerce focused solution had be to thought of and sketched.  Then, here we are with the introduction of  a Beta twin platform focusing on commerce experience, 🛒🛍️ Ghala (simplify translates to Store/WareHouse).

Here is a bit of what you would need to do if you had to use sarufi to build a commerce experience for your shop thing.  Its just a very high overview of the tasks that you would have to do manually to get this at least to place order.  With Sarufi you will have to create a chatbot, handle some external site integrations and managing user navigation on viewing products from your API and rendering to the chatbot.

Lets make it easy for business owners to have easiest way of handling their sales as what they care most is how you get them increase their sale on the same platform they are used to. Ghala comes to rescue...

Ghala Brief

Ghala is sarufi twin focusing on commerce to streamline the commerce experience that takes place on social platforms.  It is made to be commerce friendly to seller and customers, provide customers with best experience. Currently supporting WhatsApp integration.

What does the business care about?

• Customer experience
• Sales
• Management

Ghala brings the solution by focusing on what business would be caring about, automating most of the parts involved in business-Customer interaction.  Helping business owners manage customer interaction and order processing is the key focus of Ghala.

The Seller just sets up the shop, then would be notified of new order, with order details. The chatbot underneath is able of responding to most FAQs as provided by the business.

Ohh wait, isn't that whatsApp business you might ask 🤔? Oukay, clarification below.

Ghala utilizes WhatsApp business features, but providing more automation such as payment collection, order management. Currently, using WhatsApp business App you can not automatically collect payment with exception of few countries. Ghala focuses on making the progress on automation via socials faster especially around Africa. You can read a bit on the difference between WhatsApp App vs Cloud API.

Dashboard.

As highlighted on the above image, you would expect the dashboard to allow easy management. The dashboard is intended to be as simple as possible to use.

I know the question in mind is like, ohh wait i want to see a bit of customer interaction kiddooo... 🤔 , Got a video for you here.

Coming Up

With beta version of Ghala to be out, the building iteration continues

• External PSP (Payment Service Provider) integration
• Delivery Services Integration
• Many more for business experience features

Let catch up

Let connect in case you have question  twitter